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A thank you to Brent and Corinna at Studio 6.
Great mobile apps that are only half useful.
The coolest thing I will see today.
Tim and Court get new toys, don’t do any work on Thursday.
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For the past several years, I’ve neglected something that was at one time very important to me: my health. I haven’t been exercising, and I haven’t been eating well.
The thing is, while I have always enjoyed strength training, I’ve never liked running unless I was running with a purpose; tackling someone in football or chasing someone down with a lacrosse stick. I think I’ve finally found the trick to keep myself engaged though.
According to Morgan Stanley, in five years more than 50 percent of users will also be accessing the world wide web from a mobile device. Add in devices like the i-Pad which already has sales north of 3 million, and you have a real market issue that needs to be considered when thinking of your organization’s web property and how your audience needs to view and act on it.
I would add that I don’t think one should wait five years for the 50 percent benchmark, because the percentage of people who are currently part of this mobile surfing group could be one of your most profitable audience groups – now.
What we like about this shift, is it further supports our long standing philosophy of focusing on the essentials and keeping things simple and highly functional. Thumbing and finger pecking on a card-sized screen isn’t a great medium to ask users to be patient with flashy eye candy or unnecessary features that get in the way of them finding information and taking action. The good news for most site owners is they don’t need a lot of work to make this happen.
Stay tuned for our tips and checklists on redesign strategies for your website and getting your organization’s presence “mobilized”.
You’re in an app store, you see an app that looks pretty neat, so you download and install it. You soon realize that its practically useless to you because while it may have thousands of users, the other half that the app is built for is non-existent.
Let’s take a look at OpenTable, a mature mobile app which allows you to make restaurant reservations via your mobile phone. I load it up, it chooses my location by default (or you can enter one) and then I wait for it to list restaurants near me.
I await my results and I get… one restaurant! There is only one restaurant in this city that utilizes this mobile app, so unless I’m in Baltimore, Wash DC or some other major metropolitan area (and I’m sure there are plenty of great places not using this), I have no use for this great app!
With that said, I was pretty excited when I found this app called TabbedOut that lets you open and pay tabs through your phone. Sweet! But then reality sunk in when I clicked on the Locations link on their website and realized that its not even available in my area. Fair enough, start somewhere and grow the app and user-base, I get that. The problem is, however, that even if it was available here, I am not confident that many restaurateurs would use it in their business. That is a real shame, because its an app that I think we’d all enjoy using!
Mobile technology and software are growing at a remarkable pace! It’s not a fad, and it’s definitely not going away. I just hope that we don’t have to wait too long for everyone else to get on-board to welcome it, embrace it and utilize it.
That’s my gentle rant for the day.
So, Tron Lightcycles are now available for purchase AND street legal. And they’re only $35,000. Not bad if you ask me… as long as it does all of the things that it does in the movies; rides walls, bounces off things, makes cool sound and light effects. Hmm…
Purchase it at eBay. Financing is available!
I can only imagine what Jay Maynard is thinking…
Check out the Tron Legacy trailer. I can’t wait!
Tim and Court are the latest at 2F to get new toys. Tim got the new iPhone and Court got a Canon 5D Mark II that she’s been apparently wanting really, really bad!
Tim’s Blackberry had suffered so much abuse that he could barely even hear out of it anymore, so I know he’s extremely happy to just have a phone that is functional. It’s just too bad that I couldn’t successfully lobby him to get one of the new Android phones. I <3 my Evo.
Here’s a picture of Tim in his pink office.
Along with designing and building the best web sites for our clients, we also build powerfully simple and elegant web applications that help you get things done. Learn more
