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Archive for July, 2009

Yahoo! search now powered by Microsoft’s Bing

posted by Scott on July 29th, 2009

Yahoo! and Microsoft finally struck a deal, allowing Yahoo! to exit the ultra-competitive search engine business and focus more on content. This is a huge deal for Microsoft — with their recent re-package and re-launch of Live, now called Bing, they are now the undisputed #2 in search, for now.

Here’s a breakdown of the deal, and how it affects Yahoo!, Microsoft, Google, Advertisers and Consumers.

Advertising “Serves” Your Bottom Line

posted by Scott on July 24th, 2009

Last weekend I was at one of my favorite privately-owned restaurants in the area and while the food was fantastic (it always is), our party left shaking our heads.

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Connect with your audience

posted by Scott on July 21st, 2009

Connect with your audience

A good web strategy is more than just having a website and updating it every now and then. Social media tools such as Facebook, Twitter, and YouTube are just a piece of the puzzle, but they empower you with the ability to increase your reach and engage new audiences. It’s encouraging to see more businesses willing to experiment and try new things in regards to social media, but many of them aren’t being used effectively.

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Is your website outdated?

posted by Scott on July 15th, 2009

A website is similar to another purchase we’re familiar with, an automobile, in that it requires upkeep and maintenance in order to look good and function properly. Many businesses just want to launch their site, be done with it, and never worry about it ever again. They might be too busy, or are simply intimidated by the learning curve in making updates (which can be averted by using a content management system, more on that later).

Whenever you completely redesign your website, the previous investment that you put into it is lost. There may be times when a complete overhaul is necessary, but by investing time and resources into your site, it will continue to evolve and stay fresh. You’ll also avoid having a new expenditure every few years to get a new website.

Here are a few signs that your site may be due for an upgrade or complete makeover.

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Mozilla Firefox 3.5 is released

posted by Scott on July 1st, 2009

Make sure to upgrade your browsers!

Get Firefox 3.5

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