A website is similar to another purchase we’re familiar with, an automobile, in that it requires upkeep and maintenance in order to look good and function properly. Many businesses just want to launch their site, be done with it, and never worry about it ever again. They might be too busy, or are simply intimidated by the learning curve in making updates (which can be averted by using a content management system, more on that later).
Whenever you completely redesign your website, the previous investment that you put into it is lost. There may be times when a complete overhaul is necessary, but by investing time and resources into your site, it will continue to evolve and stay fresh. You’ll also avoid having a new expenditure every few years to get a new website.
Here are a few signs that your site may be due for an upgrade or complete makeover.
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