I was on the phone yesterday with a client and she wanted some information about how a blog could help her business. It’s not uncommon to be asked about blogs these days, but we had a good discussion about why a blog is essential for her company. You can attend all-day seminars that cover blogging, but below are five reasons why every business with an online presence should have a blog.
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Archive for the ‘Social Media’ Category
5 Reasons Why Your Company Should Use a Blog
posted by Scott on April 3rd, 2009
The Facebook Generation vs. the Fortune 500
posted by Scott on March 27th, 2009The following is an entry by Gary Hamel of the Wall Street Journal.
The experience of growing up online will profoundly shape the workplace expectations of “Generation F” – the Facebook Generation. At a minimum, they’ll expect the social environment of work to reflect the social context of the Web, rather than as is currently the case, a mid-20th-century Weberian bureaucracy.
If your company hopes to attract the most creative and energetic members of Gen F, it will need to understand these Internet-derived expectations, and then reinvent its management practices accordingly. Sure, it’s a buyer’s market for talent right now, but that won’t always be the case—and in the future, any company that lacks a vital core of Gen F employees will soon find itself stuck in the mud.
With that in mind, I compiled a list of 12 work-relevant characteristics of online life. These are the post-bureaucratic realities that tomorrow’s employees will use as yardsticks in determining whether your company is “with it” or “past it.” In assembling this short list, I haven’t tried to catalog every salient feature of the Web’s social milieu, only those that are most at odds with the legacy practices found in large companies.
Using LinkedIn can benefit your organization
posted by Scott on March 16th, 2009Tim and I met up with a colleague at Skyline Coffee Co. this afternoon to discuss partnering up on some upcoming projects. At some point we started talking about the economy and new ways to reach out and help the people that have recently lost their jobs and need help with bills, food, etc. As she sifted through her thoughts of how her church could help, she decided to post something on LinkedIn to see if she could get some fresh ideas. She was blown away with the quality and quantity of the responses! People from around the world gave her some really fantastic ideas, and here’s the kicker… it didn’t cost her a thing!
LinkedIn is more than just a social networking site where you add connections. If you give it a little bit of time and attention, you can use it as a tool to promote you and your business. With that said, here are a few quick tips to help you get started.
Don’t ignore social media
posted by Scott on February 22nd, 2009When the topic of social media comes up amongst friends or clients, I find that some people want to be at the forefront of it, while others think that its just another fad that will pass over time, so they choose to ignore it. Social media marketing will never replace traditional marketing, but it will continue to evolve and should be a part of your marketing strategy. Read more »
