posted by Tim on June 21st, 2010
We’re always pulled to stories of smaller is often better, being different and passionate can be “the” product, and of course, reading about buildings being used in a way that not only serves a purpose, but brings them to life. The NY Times recently ran an article on the growth of boutique hotels that touched on all of these topics. From an online perspective, and a reason why paper doesn’t live up to web in the richness of information, the NY Times does “functional” web graphics well. In this case, an interactive map that supports the article and allows users to explore hotel locations, photos and profiles right there within the article. The addition of the interactive map extends the usefulness of the article, and is sure to get visitors to come back for more. The map, (like the hotels) is elegant, functional, and creates an experience that people will want to (and can) share with others.
posted by Tim on June 14th, 2010
We recently launched a redesigned website for Stealth Concealment, a leader in cell and wireless antenna concealment products, services and design/build strategies. Along with a new logo, supplied by Amy Reed with Helium, and updated content from Dale Aren with Matrix Marketing, we restructured the site and implemented our newest version of our custom Content Management System (CMS) known as Biscuit CMS. Now, in the days and weeks to come, Biscuit will be there to easily facilitate updates to content, search engine data and titles, images, and more. Thanks again to our Charleston, SC partners, Matrix Marketing and Helium.
posted by Tim on April 27th, 2010
We recently launched a new site for Intervene MD , a pain intervention practice in Mt. Pleasant, SC. The project came to us through marketing partners in the Charleston, SC area; Matrix Marketing and Helium. Helium provided art direction, Matrix Marketing provided overall strategy, management and content, and 2nd Floor delivered the programing, blog customization and a full Content Management System (CMS). The CMS was customized so Doctors and staff can easily manage and provide up-to-date information to their patients, and fortify their position as leaders in pain management. The overall goal was to provide a clean, simple, well organized experience so visitors can quickly find information, and make contact with the practice.
posted by Scott on April 23rd, 2010
A photo mysteriously turned up in some of our inboxes today… this guy looks really familiar! Hmmm.
posted by Tim on April 23rd, 2010
Just finished my “first” reading of REWORK, the new book from the founders of 37 Signals. It is a bit edgy, but simple and has plenty of nuggets worthy of posting on the morning mirror. They evangelize about keeping things essential, easy to use and simple. Some favs during my initial run through include:
- Embrace less mass
- Emulate Chefs
- Decommoditize your product
- Don’t out-spend, out-teach.
I seem to find a new favorite every time I open the book, coupled with some provocative items that stir up debate. Overall, it is a book I see carrying with me for some time. It connects with our ambition to continually run a good business, use our core resources to the fullest, and serve good customers well with products and ideas they can really use….and enjoy doing so.
